Head of Marketing, Wolverhampton Wanderers FC
Russell has over 15 years experience in the sports marketing industry having held senior roles at the IAAF, Aston Villa and Wolverhampton Wanderers.
He led the implementation of the first CRM project in football back in 2003 and was also instrumental in the first ever charity shirt sponsorship in 2007.
At Wolves he oversees branding, digital communications and the club’s fan growth & engagement strategy. Since his appointment in December 2017, the club has launched an eSports team and social media language channels in Mandarin, Cantonese, Portuguese and Spanish – substantially increasing the club’s reach into new markets.
Reason for Becoming a Business Champion
As a member of the Premier League, Wolverhampton Wanderers are a key marketing platform for the city – the league now reaches over 3 billion people annually (890 million in Asia).
As the club’s marketing lead on all Premier League matters, Russell is well placed to ensure that the brand, tourism and economic benefits of being part of the worlds most watched league are shared, considered and activated by the business champions.